General | 4/28/2025 11:56:00 AM

DENTON, Texas (April 28, 2025) – On Monday, the Texas Woman's Athletic Department has announced its partnership with Influxer, an officially licensed vendor that creates and sells co-branded apparel with players' customizations.

Fans will now have the unique opportunity to support the Pioneers through personalized merchandise, as all TWU student-athletes will have the opportunity to create their own web page for available personalized gear for purchase.

"The NIL landscape is constantly evolving and working with Sandee Mott, Morgan Lair and the administration has been an amazing opportunity to see the vision they have for Texas Woman's University providing great options through Influxer for their student-athletes," said Vice President of Influxer Keith Miller. "They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life."

Influxer was founded in Dallas, Texas in 2022 with a mission to empower student-athletes and connect them with opportunities to thrive in the name, image and likeness market. Currently, Influxer works more than 500 universities around the country by allowing student-athletes the opportunity to sell personalized merchandise with their school's official licensed branding.

Additionally, Influxer also provides opportunities for education for student-athletes in the areas of marketing, entrepreneurship and personal branding.

"We're excited to provide this opportunity for our student-athletes," said TWU Executive Director of Athletics Sandee Mott. "In the collegiate NIL space, we look forward to providing this first step for our student-athletes, as we continue to make strides to work to provide the best opportunities for our student-athletes."

TWU fans can purchase co-branded apparel here.